The best clubs are not about exclusion. They are about the careful construction of shared context.
We studied the models that work: Soho House before it expanded beyond recognition. The early years of Zero Bond. The continued relevance of certain London establishments that have never advertised and never will.
The pattern is consistent. Curation matters more than capacity. The question is not 'how many can we accommodate' but 'who should be in the room together.' A successful evening requires guests who understand what they have entered—who arrive with appropriate expectations and leave with the intention to return.
We are not building a club. We have no permanent address, no membership card, no monthly dues. But we are borrowing the curation function. The application process exists not to create artificial scarcity but to ensure that every seat is occupied by someone who will elevate the evening for everyone else.
This is not hospitality as service. It is hospitality as composition.